CoreStates Financial Corporation
Philadelphia, PA
December 1995 – est. July 1998
Assistant Vice President, Multimedia Team Leader, Creative Resources Department
Senior Manager, Creative Services – Graphics, Video, Multimedia & Photography. Led multidisciplinary creative departments with a team
of 15, driving innovation across brand development, user experience, and multimedia production.
- Directed cross-functional teams in graphics, video, multimedia, and photography, optimizing workflows and elevating creative output across enterprise initiatives
- Partnered with software developers—including Microsoft—to reimagine offline applications (e.g., cash management, check imaging), transforming UX for web-based portals and improving usability across financial platforms
- Led end-to-end project delivery from initial concept to launch, consistently meeting deadlines, aligning with business goals, and achieving high stakeholder satisfaction.
- Designed and executed brand identity systems, uniforms, and merchandising for high-profile events, including the Philadelphia Phantoms and CoreStates Bike Race, amplifying brand visibility and audience engagement