about me.
I’m a Creative Director and Brand & Design Leader with 15+ years shaping brand systems, digital experiences, and culturally resonant campaigns for organizations across fintech, healthcare, CPG, entertainment, and social impact.
I work at the intersection of strategy, storytelling, and design—translating insight into work that connects brands to culture and moves audiences to action.
My background spans agencies, startups, and in‑house teams, leading multidisciplinary groups of designers, developers, strategists, and content creators. I’ve built digital practices, scaled creative operations, and delivered integrated campaigns for clients including Comcast, NBC XL, Campari, Ardent Credit Union, and the WNBA. Whether I’m shaping a brand identity, architecting a digital product, or directing a multi‑channel campaign, I focus on clarity, craft, and meaningful outcomes.
At the core of my work is a belief that design should make people feel something real. I blend creative vision with operational discipline—elevating craft, strengthening systems, and ensuring every idea ladders up to brand, culture, and business goals. I’m passionate about inclusive storytelling, behavior‑driven design, and creating work that is both intentional and impactful.
Alongside my leadership roles, I collaborate with agencies and partners including CHÉ Creative, The Kitchen Table, LevLane, and Branding City. I also take on select design and consulting engagements—brand identity, digital design, creative direction, and campaign development for teams that value thoughtful, culturally aware work.
Available for select design and consulting engagements — brand identity, digital design, creative direction, and campaign development.