beBright

beBright Pediatric Dental and Orthodontic was founded to create smiles and deliver superior outcomes through a dual‑specialty care model. With seventeen practices across Minnesota, Nebraska, and Tennessee, beBright provides exceptional pediatric dentistry and orthodontic care in a comfortable, positive environment. The practice follows the highest ethical standards and clinical guidelines to ensure every patient receives specialized, trustworthy care.

As Creative Director, I led the development of the new brand from the ground up — shaping the entity’s name, brand identity, and digital presence. I designed a clean, modern logo system that conveys warmth, friendliness, and approachability, ensuring the brand feels inviting to families while standing apart from competitors in the category. The color palette, while typical of healthcare and dental practices, was carefully refined to create distinction and memorability in a crowded market.

Beyond visual identity, I directed the creation of marketing materials and digital assets that reinforced consistency across platforms. I also oversaw the web design and development, crafting a responsive, user‑friendly site that balances professional credibility with a welcoming tone. The website was optimized for patient engagement, social sharing, and seamless navigation, positioning beBright as a trusted, modern provider with a strong, shareable brand presence.