ARDENT CU • SLAM DUNK CD CAMPAIGN

Ardent Credit Union pushes itself to deliver the innovative, affordable banking its members need and deserve. They do not settle for average. And will not stop at not bad. Ardent Credit Union is building a reputation for showing up, helping, and getting things done.

As part of Ardent’s sponsorship with Villanova Athletics, a campaign was developed to showcase Ardent’s new NIL athlete, Malachi Palmer, and their new SLAM DUNK CD product. This multimedia campaign spanned TV, digital, and traditional assets such as ads, posters, and merchandise. The campaign was launched during Ardent’s Villanova Men’s Basketball Game Night, amplifying the energy of the event and showcasing the slam dunk as both sport and spectacle.

As Creative Director, photographer, designer, and animator, I led the creative vision and execution of the campaign. From concept development to visual storytelling, I crafted the integrated assets that brought Ardent’s brand to life across platforms. My direction ensured a cohesive narrative, while the design, photography, and animation elevated the campaign into a dynamic experience that matched the excitement of Villanova basketball and the boldness of Ardent’s SLAM DUNK CD.