about me.
I’m a Creative Director and Brand & Digital Design Leader with 15+ years of experience building brands, digital experiences, campaigns, and creative systems that connect strategy, culture, and business.
My background spans agencies, startups, and in-house teams, where I’ve led multidisciplinary groups across design, digital, development, strategy, and content. I’ve built and scaled creative practices, shaped brand transformations, directed integrated campaigns, and created digital experiences for organizations including Comcast, NBC XL, Campari, Ardent Credit Union, the WNBA, and brands across financial services, healthcare, CPG, technology, entertainment, and social impact.
I work comfortably across the full creative process—from defining the idea and setting the vision to guiding teams and staying close to the craft. My experience includes brand strategy and identity, creative direction, UX/UI, digital platforms, campaigns, photography, animation, experiential work, and production.
What connects that work is a focus on clarity, relevance, and impact. I believe strong creative should do more than look good—it should make complex ideas easier to understand, give brands a distinctive point of view, connect meaningfully with people, and ultimately move them to act.
That requires both creative ambition and operational discipline. I care about building strong systems, creating environments where teams can do their best work, and making sure every execution supports a larger brand, audience, and business objective.
Alongside leadership roles, I collaborate with agencies, organizations, and creative partners on select brand, digital, campaign, and creative direction engagements.
Available for select design and consulting engagements — brand identity, digital design, creative direction, and campaign development.