COMCAST RISE

Ché Creative Industries is known for developing culturally led strategies and creative content solutions for brands, organizations, and movements. When they reached out to collaborate on a Comcast project, I was honored to partner with them. In my role as Digital Creative Director, via MANTIKI Creative, I led the development of all digital, social, and out‑of‑home assets for the Comcast RISE initiative — including high‑impact digital OOH and online banners. These creative executions were prominently displayed in Times Square in New York City, downtown Chicago, and Center City Philadelphia, amplifying the reach of the campaign and bringing visibility to small businesses nationwide.

Comcast RISE is a major initiative designed to support small businesses owned by people of color and women. Qualified businesses have the opportunity to receive marketing consultations, media placements, commercial creative production services, or technology services from EffecTV and Comcast Business. Partnering with Ché Creative allowed us to combine culturally driven strategy with bold creative storytelling, ensuring the campaign resonated deeply with diverse audiences across multiple platforms.