CLEMENS FOOD GROUP • HATFIELD

As Digital Creative Director and Information Architect, I led the digital renaming and rebranding initiative for Clemens Food Group, a family-owned business behind the Hatfield, Prima Porta, and Farm Promise brands.

I architected a multi-site ecosystem with hundreds of pages, interactive sweepstakes, promotions, and a dynamic recipe engine. Each destination—Clemens Food Group, Hatfield, and Farm Promise—was designed with deep social integration, unified brand storytelling, and scalable infrastructure.

The result: a modern, socially connected digital presence that elevated consumer engagement and positioned Clemens Food Group for future growth.