ROWZONE

As Creative Director, I led the development of a refreshed logo and brand identity for RowZone as the company prepared to take its unique blend of conventional rowing and full-body toning exercises national. Working alongside the Clearbridge Agency, I designed banner and social ad campaigns, and created scalable studio design systems for RowZone’s locations in Center City, Manayunk, and Rittenhouse Philadelphia locations, as well as Corpus Christi, Texas studio. The rebrand centered around “The Crew Effect,” a philosophy of positivity and collaboration that shaped both the visual identity and the physical studio environments—reinforcing a culture where everyone supports each other in feeling good and getting fit. The new blueprint not only modernized the brand but provided a flexible foundation for future expansion.