SANTA FAMILIA TEQUILA

Santa Familia Tequila is sourced from the finest ripened agave and meticulously aged in custom oak barrels to deliver a rich, smooth tequila with subtle notes of vanilla and oak. Rooted in tradition yet positioned as a modern independent spirit brand, Santa Familia needed an immediate online presence to take orders, build a customer list, and establish credibility in a competitive marketplace.

As Digital Creative Director, designer, and developer, I led the creation of the brand’s digital identity and first consumer touchpoint. Working closely with the Santa Familia team, I translated the brand’s heritage and craftsmanship into a contemporary digital experience that would resonate with both tequila enthusiasts and new audiences.

To make a strong first impression and inspire action, I designed and developed an animated parallax landing page that visually communicates the brand’s spirit. The layered motion design created depth and storytelling, evoking the journey from agave fields to barrel aging, while keeping the product itself central and iconic. The site was optimized for e‑commerce readiness, list building, and social sharing, ensuring that Santa Familia could immediately begin cultivating a loyal customer base.

Beyond the landing page, I established a scalable design system and digital toolkit that could grow with the brand — from marketing campaigns to future product launches. The result was a seamless blend of tradition and innovation, positioning Santa Familia as a premium tequila with a distinctive, modern presence online.