SEQUEL ORTHO

Sequel Ortho creates the inspired healthcare experience everyone deserves by providing a direct path to personalized care and life‑enhancing outcomes. Their integrated model delivers the most comprehensive, high‑quality musculoskeletal care — spanning muscle, joint, nerve, and bone health.

As Creative Director, I guided the full brand and digital transformation from concept to execution. This included developing the new entity’s name, designing a clean, modern logo system, and crafting a cohesive brand identity that reflects trust, innovation, and accessibility. I oversaw the creation of marketing materials and digital assets designed for maximum impact across platforms, with a particular emphasis on social sharing and community engagement.

On the digital side, I directed the web design and development, ensuring a seamless user experience that aligned with the brand’s values. The website was built to be visually compelling, responsive across devices, and optimized for both patient education and conversion. Together, the branding and digital presence established Sequel Ortho as a forward‑thinking healthcare provider with a strong, shareable identity.